How McDonald’s Toppled Starbucks From The Social Top Spot
McDonald’s now leads Starbucks in the social league table, up from number 7 in Q3 2012.
“McDonald’s rose almost 17 points over the past two quarters in consumer sentiment part of which has contributed to their approach to number one. Additionally the brands growth on Twitter and Facebook, two of the 16 platforms we analyze, almost tripled the growth of Starbucks. Additionally social consumer engagement also took a turn for the better for McD at a rise of 5 points in a single quarter.” — Paul Barron at DigitalCoCo
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