- Work with Corporate Innovation Groups
- Develop and refine sales and marketing plans, strategies and methodologies
- Implement or revise team reporting
- Establish and develop compensation plans
- Develop and manage revenue targets and quota's based on company goals
- Develop and update performance standards
- Develop and update territories
- Conduct personnel evaluations
- Hire new sales and marketing staff
- Reassign underperformers
- Gather market feedback from prospects and filter and prioritize to inform product strategy
- Develop and implement special incentives
- Manage the sales and marketing budgets
- Develop events and show strategies
- Tune your pitch and message to sub-segments and decision-makers within your target market
- Develop and evaluate marketing technology stack
- Communicate performance issues to founders
- Evaluate and review sales, marketing, pipeline and forecast
- Fine tune sales funnel reporting, sales cadence, and sales process. Develop targets and measure KPIs
- Lead sales and marketing meetings
- Coach sales and marketing team members on an individual basis
- Provide leadership advice on sales opportunities
